Articles
Simple advice to help you get more from your website and online marketing. Explore our articles on web design, social media and helping customers find your business through search engines and AI.
Website Owner Scams
9th December 2011
Below is a list of common scams perpetrated on website owners. These may reach you by phone or email. If you do receive these or anything concerning your website you can contact us. We are happy to give advice freely.
Domain Name Renewal Scam
What is it?
There are two ongoing costs associated ... read more
What does your business do?
19th November 2011
I meet with new clients each week. One week might be a local mechanic, the next a mum starting a handmade soap business, the next a local company exporting internationally. To make an effective website I have to understand these companies, this requires me to sit with the owners and ask questions an ... read more
Small Business - The Solution to the Worlds Woes
17th November 2011
We started this business in early 2009 after the first GFC. We saw a need in the region and built up the courage to go out on our own. It has been hard, but in 3 years we now have over 115 websites and some wonderful clients.
We made the decision to start our own business as a lifestyle choice. W ... read more
Award Winners
28th October 2011
We recently received our first large novelty cheque. I follow Luke Fahy from the Armidale professionals on twitter @armidalehomes?. He mentioned a local community award as part of the LGSA Local Govt Week. I submitted my Buy Local Marketplace website and described how it could benefit the community ... read more
NBN, TV Advertising and The Long Tail
20th August 2011
This week the head of the AFL, Andrew Demetriou, mentioned that the AFL could use the National Broadband Network to sell directly to the consumer. This could have big ramifications for the TV networks. They run on an advertising model. They buy shows and then sell advertising space in these shows. I ... read more
Making your advertising dollar go further
1st August 2011
I enjoy reading local papers, how our small rural community is getting ahead, what people have been up to. I also like looking at the advertising. What are other businesses doing, how they are marketing their business. In a lot of cases if they include a url I will have a look at their website. I am ... read more
Declining Retail and the Internet
26th July 2011
The economy has had a bit of a tough time since late 2008 and the Global Financial Crisis (GFC). The world did not end, but there has been a change in our consumer culture I think. We are saving more than we have in the last 20 years. The high Australian dollar has made imported goods cheaper for us ... read more
Measuring Business Success
19th March 2011
How do you measure the success of your business? Cash in the register? Number of rooms booked? Number of covers per night? I am not a business major, these are just observations from running my small business. I am sure you can study many aspects of this, I just wanted to cover how what metrics you ... read more
Respect and Communication
26th February 2011
We are coming up to our 2nd anniversary in business. Its been fun but it is not all rainbows and unicorns, we have had some tough times and made some mistakes. But it is nice to learn from those and carry on building a better business.
We have found that two major factors in running a good business ... read more
Pareto Distribution
9th February 2011
I have been reading “The Four-Hour Work Week” by Timothy Ferris. I have read a few of these type of lifehacking books lately. “The Art of Non-Conformity” by Chris Guillebeau, “Life Inc” by Douglas Rushkoff, “Small-Mart” by Michael Shuman. They have been very inspirational and good fo ... read more
Is my website performing?
31st January 2011
Is your website doing what you expected? You may have just treated it like advertising, spent the money and hoped it bought in some clients. You might have thought getting a website was just one of those things you had to do nowdays as a business. By just having it there you would be plugged into In ... read more
