Articles
Simple advice to help you get more from your website and online marketing. Explore our articles on web design, social media and helping customers find your business through search engines and AI.
Getting people to your website
12th November 2010
A website only works if people are visiting it and that a portion of those people are engaged to buy your products or services. Nowdays Google is the predominate source of visitors to your website. Google chooses who they list in their search results. It is not like the yellowpages where you pay for ... read more
Yet another hat
8th November 2010
I recently attended our Chamber of Commerce Awards night. We were nominated in the professional services category (we were beaten by a bank!). We had a great night, it was wonderful to be in a room of some 250 business people keen to build their businesses in regional NSW and recognise others. It go ... read more
What do you do for a living?
28th October 2010
My Father has worked for the same business for over 32 years. When he started, it was an opportunity for a stable job. Then over time it provided a way for him to support his family. The work has had its ups and downs and it was not where he would have seen himself as a kid. He pursues things he is ... read more
What does NBN mean for your business?
30th August 2010
The National Broadband Network (NBN) has become a bit of a political football of late. Confusing the little understanding we had of what it was in the first place. I would like to give a perspective stripped of political agenda and corporate implimentation bias, an opinion on what NBN could do for y ... read more
Business Communication
28th June 2010
Our small business has been up and running for 15 months. In that time I have learnt a lot, and I expect my learning is to continue. I thought I would share some of the things I have learnt. If you are new to business it might help, if you have an established business it might get you thinking on th ... read more
1st Birthday
20th April 2010
Waterfall Way Designs is coming up to its first birthday. We want to take this opportunity to thank those people that have supported us. You have given us the opportunity to live a wonderful work life.
The first year has been a bit of a rollercoaster, but we are still here and solvent. Even when we ... read more
What is Social Media?
2nd March 2010
Social media refers to the way the Internet has become more social. Websites like Facebook and Twitter have allowed people to share there lives. This includes talking about how their day at work was, their child's birthday party, their latest shopping trip. In so doing they are sharing their interac ... read more
Emailing a Photo / Resizing a Photo
1st March 2010
Digital cameras nowdays provide you with a quality of photo suitable for enlarging and printing. This quality however is not suitable for email or websites as they are quite large. When emailing these photos it can take a lot of time and your recipients are left with a file clogging up their inbox.
... read more
Does my website need an update?
5th January 2010
We have all seen old websites, the style is dated, the content is not relevant, some of the links don't work, photos are small and old. Don't let your website get to this state, your website is a representative of your business and people can be looking at your business at any time. An old website i ... read more