Lets put the Social back into Social Media!
Many businesses are still shouting at customers like they did in radio and print advertising days. Most of their business feed is filled with posts about their products, boring posts that just show their followers something to buy.
Your followers have liked your page for a reason. They have very busy days and only get chances here and there to check their social media. If they do not engage with your post, if they do not pause and read it, if they do not click Like, or comment, then you are toast. Facebook will not show your posts to them next time. Facebook wants to create a compelling platform people enjoy. Facebook will serve your posts to less and less of your followers if you continue to do boring posts.
How can you fix it?
Provide some behind the scenes about your business. People have liked your business, they must have some interest in it. Show them how your business works, different aspects to what they have seen before. This gives you an opportunity to demonstrate what you do and your professionalism.
Instead of just a photo of your product and a boring caption to say "buy this now please". How about demonstrate it? Explain why you have it in your product line, why at this time of year it would make your customer's lives easier. Maybe a video. Communicate with your customers.
Share articles that are related to your industry, to inform your followers and demonstrate your knowledge. Help your customers out with solutions for common problems. Free of charge sharing will lead to them viewing you as an expert and retaining your services in the future.
This is a two-way street. Promote discussion. Ask open-ended questions that require more than yes or no answers. Ask for opinions, ask for advice, and show your followers you’re interested in them and what they have to say.
Lighten up and have some fun.
Like and follow other businesses and see what they do well. Engage with other business pages, share their posts, answer questions in groups related to your business.
It’s your story. If you support your business story with these messages and interactions, then you will see increased leads and sales. Small, Local Business can do amazing on social media and use it to connect with their customers, creating sales and loyalty.
If you would like some help with your social media get in touch.